Consumer Insight: How to Use Data and Market Research to...

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Consumer Insight: How to Use Data and...

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

Name: Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
ISBN: 9780749442927

Bryan Foss, Alison Bond, Merlin Stone

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''Consumer Insight'' provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.

వర్గాలు:

Business & Economics - Sales & Marketing

సంవత్సరం:

2004

ప్రచురణకర్త:

Kogan Page

భాష:

english

పేజీల సంఖ్య:

306

ISBN 10:

0749442921